The Physical Engagement Index 2026.

Footfall tells you the room was full. It doesn’t tell you what happened in the room.

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Produced by

43.8M visitors measured since 2020
18 countries and sectors benchmarked
13:50 avg. dwell time for engaged visitors vs. seconds for digital
20x engagement gap: top vs. bottom 10% of spaces

Photograph of people at an exhibition venue

The problem

Footfall counts heads. It doesn't count attention, dwell time or behaviour.

In an era where every other marketing channel is measured on what it actually produces, physical spaces are still reporting on who showed up — not what they did when they got there.

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What's inside

Discover what separates high-performing physical spaces from the rest

The 20x engagement gap

between the best and worst physical spaces.

Booth position data

why front-left outperforms front-and-centre on conversion and dwell.

Seasonal benchmarks

October vs. December shifts engagement by 12 percentage points

Sector and regional breakdowns

across 18 countries

The report

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Built on real-world measurement

Exposure Analytics has measured:

11k+ Events, across
92.8M visitors
since 2014

Ready to measure your own events?

The Physical Engagement Index benchmarks what's possible. Exposure Analytics shows you where your spaces sit against it; in real time, at every event you run.